Skip to Main Content
Keywords: Brand management
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Family Business Management (2016) 6 (3): 225–250.
Published: 10 October 2016
...Susanne Beck Purpose The purpose of this paper is to highlight the relevance of conducting brand management research in a family firm context and to identify future research directions by reviewing and structuring the existing literature. Design/methodology/approach The potential consequences...

or Create an Account

Close Modal
Close Modal