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Keywords: Harmony
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Journal Articles
Journal of Family Business Management (2023) 13 (4): 1008–1025.
Published: 16 September 2022
... a questionnaire survey of 327 Chinese family firms. Findings The results show that family business brand communication differs between family and non-family stakeholders. Additionally, family harmony has a positive relationship with family business branding to family stakeholders and an inverse U-shaped...
