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Keywords: Rebranding
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Journal Articles
Journal of Family Business Management (2024) 14 (1): 199–224.
Published: 26 May 2023
... purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Family business Family firm identity Decoupling Case study Rebranding Sweden Being a family firm [1] can...
