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Keywords: Relationship marketing
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Journal Articles
Journal of Family Business Management (2024) 14 (1): 225–244.
Published: 30 May 2023
...Hasan Gilani; Jessica Torres Mena; Gokhan Aydin Purpose This study aims to explore how emotional intelligence (EI) in members of family businesses can enhance the relationships with the stakeholders and whether adopting a relationship marketing approach could extend a family businesses' longevity...
