Keywords: Retail
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Journal Articles
Journal of Family Business Management (2026) 16 (3): 650–666.
Published: 12 November 2025
...Javier Turienzo Purpose The study aims to analyze the purchasing preferences of Spanish and Portuguese consumers, their categorization and association with family firms in the retail sector. Design/methodology/approach Using quantitative techniques, the study analyzes the intangible factors...
Includes: Supplementary data

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