Keywords: Signalling theory
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Journal of Family Business Management (2025) 15 (3): 776–793.
Published: 16 December 2024
... asymmetry costs, and mitigate perceived risk among outsiders (Galvagno et al., 2023). Hence, the core components of signalling theory are the signallers (i.e. the what), signals (i.e. the how), and receivers (i.e. to whom) (Botero et al., 2023). In the context of family businesses...
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