... their products or services higher than average, while non‐family firms (including big box retailers) adopt pricing strategies that trend downward to match the average market price. Family business management Small enterprises Competitive advantage Competition Small family‐owned firms Marketing “Big...

... of thought, concepts and environments in an attempt to define the family business (e.g. Farrington, 2009, p. 35 ; Chrisman et al., 2005, p. 556 ; Habbershon et al., 2003 ; Venter, 2003, p. 35 ; Shanker and Astrachan, 1996, p. 109 ; Brockhaus, 1994, p. 30). Kaizen Small...