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Keywords: Small family‐owned firms
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Journal Articles
Journal of Family Business Management (2012) 2 (1): 76–86.
Published: 20 April 2012
... customer service and be perceived as being more trustworthy [2] (Orth and Green, 2009). Two focal types of trust, related to small family‐owned firms, are character based, which is driven by similarities between two individuals, and process based, which is based on a history or long‐term relationships...
