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Keywords: Social awareness
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Journal Articles
Survival of traditional retail: the impact of consumer social awareness on the evolution of commerce
Journal of Family Business Management (2026) 16 (3): 650–666.
Published: 12 November 2025
... influencing the choice of purchasing channel. Findings The results show that the viability of traditional family retail business models is conditioned by emotional factors and the pursuit of sustainability. Trust, social awareness and the sustainability of family businesses are highly valued factors...
Includes: Supplementary data
