... Limited Licensed re-use rights only Family business Family harmony Socio-emotional wealth Cohesion In Morocco, the family business is the predominant business form, they operate in different sectors, mainly 54% in the service sector and 23% in the trade sector (BDO-ANPME, 2021) [1...

... decision-making. This empirical and grounded research clarifies the nature of the business model for small family wineries and, for the first time, specifies four key non-economic or socio-emotional wealth dimensions of the business models for these enterprises. Design/methodology/approach The nature...

... and weaknesses of their particular approach to innovation. Design/methodology/approach The approach is to develop a taxonomy through exploratory factor analysis (n=1,284) and firm owner interviews (n=27) in a mixed methods study. Socio-emotional wealth theory interprets the findings...