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Keywords: Stakeholder
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Journal Articles
Journal of Family Business Management (2023) 13 (4): 1008–1025.
Published: 16 September 2022
...Zhibiao Zhang; Peter Rowan Purpose Family business brand communication depends on the effect of the family on stakeholders' perception, and the family influences stakeholders differently, raising the question of whether family business branding varies across stakeholders. Drawing on social...
Journal Articles

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