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Journal Articles
Journal of Family Business Management (2023) 13 (3): 607–625.
Published: 29 November 2022
... and businesswomen's positioning through user-generated content (UCG) on Twitter is assessed. Design/methodology/approach The research is carried out from a quantitative and qualitative perspective through the evaluation of UGC from the social platform Twitter. A total of 37,852 tweets have been collected...
