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Keywords: Web scrapping
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Journal Articles
Journal of Family Business Management (2022) 12 (3): 450–467.
Published: 10 March 2022
... in the study to research online brand strategy of family SME winery. Figure 1 Online brand strategy of family SME winery Brand Brand identity Brand image Family business Social media Winery Web scrapping Small and medium sized enterprises (SME) branding and its dissimilarity from...
