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Keywords: Winery
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Journal Articles
Journal of Family Business Management (2022) 12 (3): 450–467.
Published: 10 March 2022
...Ivan Paunovic; Nóra Obermayer; Edit Kovari Purpose Both Hungary and Germany belong to the old-world wine-producing countries and have long winemaking traditions. This paper aims at exploring and comparing online branding strategies of family SME (small and medium sized enterprises) wineries...
