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Keywords: in-group
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Journal Articles
Journal of Family Business Management (2023) 13 (4): 1008–1025.
Published: 16 September 2022
... identity theory, this research classifies a family firm's stakeholders into family (in-group) and non-family (out-group) stakeholders and explores the communication of family business brands to these two groups of stakeholders. Design/methodology/approach Data for this research were gathered from...
