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Keywords: Differentiation
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Journal Articles
Journal:
Journal of Forest Economics
Journal of Forest Economics (2023) 38 (1): 37–76.
Published: 15 March 2023
... possibilities in those markets? Could wood be a source for branding in the MSC businesses? The quantitative and qualitative analysis show that branding opportunities exist. However, branding requires enhancing differentiation above traditional product-service thinking, which currently dominates MSC businesses...
