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Keywords: Mass customization
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Journal Articles
Journal:
Journal of Forest Economics
Journal of Forest Economics (2012) 18 (2): 94–112.
Published: 01 April 2012
...Torsten Lihra; Urs Buehlmann; Raoul Graf In the context of market globalization, furniture manufacturers attempt to differentiate their products to attain competitive advantages. Mass customization is one strategy enabling such differentiation. This study measured, through a choice-based conjoint...
