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Keywords: Multiple-group analysis
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Journal Articles
Understanding Consumers Online Furniture Purchase Behavior: An Updated UTAUT Perspective
Available to Purchase
Journal:
Journal of Forest Economics
Journal of Forest Economics (2020) 35 (4): 267–303.
Published: 27 August 2020
...-group analysis Today, the number of Chinese Internet users has reached up to 751 million. In China, the Internet penetration rate has reached 54.31%, and the number of online shopping consumers has increased by 1.02% since the end of 2016. 1 Moreover, digital technology...
