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Keywords: Advertising
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Journal Articles
CEO compensation, portfolio holdings and strategic investments
Available to Purchase
Journal:
Journal of Financial Economic Policy
Journal of Financial Economic Policy (2020) 12 (1): 137–160.
Published: 30 September 2019
...Richard A. Lord; Yoshie Saito; Joseph R. Nicholson; Michael T. Dugan Purpose The purpose of this paper is to examine the relationship of CEO compensation plans and the risk of managerial equity portfolios with the extent of strategic investments in advertising, capital expenditures and research...
Journal Articles
Bank marketing investments and bank performance
Available to Purchase
Journal:
Journal of Financial Economic Policy
Journal of Financial Economic Policy (2010) 2 (4): 326–345.
Published: 09 November 2010
...Donald J. Mullineaux; Mark K. Pyles Purpose The purpose of this paper is to examine empirically the effects of investments by US banks in advertising and promotion on their performance in the areas of profits and market share. Design/methodology/approach The model presented in the paper...
