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Keywords: Events
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Journal Articles
Drivers and barriers of new product development and innovation in event venues: A multiple case study
Available to Purchase
Journal:
Journal of Facilities Management
Journal of Facilities Management (2012) 10 (1): 75–92.
Published: 17 February 2012
...Ahmed Hassanien; Crispin Dale Purpose The purpose of this paper is to review the role of new product development (NPD) in event venue operations by drawing on existing literature. The paper acknowledges product innovation as an under‐researched field in event venues and explores this within...
