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Keywords: Relationship management
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Journal Articles
Customer relationship management for facility managers
Available to Purchase
Journal:
Journal of Facilities Management
Journal of Facilities Management (2005) 3 (4): 346–361.
Published: 01 December 2005
...Mike Hoots Customer relationship management (CRM) means developing a comprehensive picture of customer needs, expectations and behaviours and managing those factors to affect business performance. In the facilities management (FM) world, CRM means looking at the FM function as a customer‐intensive...
