...Joy Joshua Maina Purpose This study aims to establish marketing practices which predict business performance of architecture firms within the Nigerian Construction Industry (NCI) to address the sustained poor business performance of firms, which affects allied professionals as many projects...

... social media to promote their businesses by presenting to them the opportunity to understand the impact of technology, environment and organisational potential in improving business performance. This study is cross-sectional in nature, and this calls for caution in interpreting the results...

... diversification and firm's corporate performance. H3. There is a positive relationship among product diversification, geographic diversification and corporate performance of a firm. © Emerald Group Publishing Limited 2013 Construction industry Corporate strategy Business performance...