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Keywords: Segmentation
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Journal Articles
Journal of Financial Management of Property and Construction (2019) 24 (3): 294–308.
Published: 04 September 2019
...Michael Adesi; De-Graft Owusu-Manu; Frank Boateng Purpose Notwithstanding that numerous studies have focused on strategy in quantity surveying (QS) professional service firms, there is a paucity of investigation on the segmentation of QS professional services. The purpose of this study...
