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Keywords: Perceived value
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Journal Articles
Factors influencing meta-banking adoption: an empirical study
Available to Purchase
Journal of Financial Reporting and Accounting (2025) 23 (2): 811–829.
Published: 22 August 2024
... the perceived value. Lastly, perceived value is found to be a key facilitator of adoption intention as it shows a positive effect on it. Originality/value This study stands at the forefront of research on banking customers’ adoption intention of meta-banking. Going beyond the investigation of adoption...
