... corporate fairness is introduced to facilitate the understanding of the construction of fairness. The purpose of this study is to investigate corporate fairness as a means of achieving customer satisfaction. Design/methodology/approach This study is based on a sample of 359 small and medium‐sized...

... the participants. Finally, feeding the lessons learned into a revised strategy, with all the necessary amendment to the firm's TCF principles, completes the circle. Customer satisfaction Ethics Financial services The FSA has initiated, facilitated and continues to develop the concept of “treating...