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Keywords: Relationship marketing
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Journal Articles
The impact of corporate fairness on the bank‐SME relationship
Available to Purchase
Journal of Financial Regulation and Compliance (2008) 16 (4): 352–364.
Published: 14 November 2008
... in the long‐term profitability of most financial firms. © Emerald Group Publishing Limited 2008 Relationship marketing Regulation Banks Small to medium‐sized enterprises Customer satisfaction The main objective of the Fifth Round Table, a European Commission‐sponsored meeting between...
