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Keywords: Consumer decision making
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Journal Articles
The decision-making processes of self-initiated expatriates: a consumer behaviour approach
Available to Purchase
Journal:
Journal of Global Mobility
Journal of Global Mobility (2015) 3 (1): 4–24.
Published: 09 March 2015
... of prominent theories of consumer decision making. Design/methodology/approach – An abductive, exploratory research design was employed, based on in-depth qualitative case studies of nine SIEs. Findings – In general, the expatriates in the study tended to deploy high-involvement decision-making...
