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Keywords: E-retail
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Journal Articles
Journal of Global Operations and Strategic Sourcing (2026) 19 (1): 54–74.
Published: 01 January 2026
... important for e-retailers to enhance customer experience by focusing on process features in all four stages of e-RDS, in addition to product quality and price. Originality/value This research distinguishes itself by examining how customers’ perceptions of the e-RDS process affect overall experience...
