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Keywords: Internal brand communication
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Journal Articles
An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation
Available to Purchase
Strategic Outsourcing: An International Journal (2016) 9 (3): 303–323.
Published: 21 November 2016
... image Recruitment Internal branding Brand commitment Employer branding Brand perception Business process outsourcing Internal brand communication Ambler and Barrow (1996) assert that a company’s performance can be improved through its employer branding, while Witt and Rode (2005) gave...
