Skip to Main Content
Keywords: Marketing
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal of Global Operations and Strategic Sourcing (2017) 10 (3): 334–361.
Published: 20 November 2017
...-creation strategies of organizations and customer loyalty is also investigated in a marketing channel environment. Design/methodology/approach Survey data of small and medium enterprises’ executives (n = 330) are analysed using exploratory factor analysis and structural equation modelling...

or Create an Account

Close Modal
Close Modal