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Keywords: Resourcing decisions
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Journal Articles
An exploratory study of factors influencing make-or-buy of sales activities: The perceptions of senior sales managers
Available to Purchase
Strategic Outsourcing: An International Journal (2015) 8 (2-3): 229–261.
Published: 15 June 2015
...Beth Rogers; Padmali Rodrigo Purpose – This paper aims to explore how sales managers make resourcing decisions with particular focus on their perceptions of outsourcing. Design/methodology/approach – This paper is based on in-depth interviews with 29 senior sales managers from a variety...
