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Keywords: Vertical marketing
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Journal Articles
Strategic Outsourcing: An International Journal (2012) 5 (2): 121–144.
Published: 22 June 2012
... options looks set to become a feature of mainstream business decision‐making in the future. Vertical integration Outsourcing Demand uncertainty Decision moment Vertical marketing This paper is about the option to outsource or integrate activities. There are a large number of studies...
