...Halimin Herjanto; Muslim Amin; Elizabeth Purinton; Edward L. Lindle II Purpose Based on the learning and attitudinal theories, this study aims to investigate the direct effect of two type of experiences, attitude and the indirect impact of fashion innovativeness, materialism and financial pressure...

... indicates that green claims may be misguided, and that products that have genuine green benefits may need to find alternative methods of communicating those benefits to consumers who intend to engage in sustainable consumption behavior. Consumers’ environmental concern is growing, and their attitudes...