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Keywords: Cause-related marketing campaigns
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2019) 10 (1): 16–30.
Published: 06 March 2019
... to hypotheses. Table II. Validity assessment criteria and inter-construct correlation Measures CrM CI PI Cause-related marketing campaigns (CrM) 0.756a Cause involvement (CI) 0.090 ** 0.781a Purchase intention (PI) 0.407...
