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Keywords: Competitive advantage
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Journal Articles
Journal Articles
Journal of Global Responsibility (2022) 13 (2): 127–156.
Published: 04 November 2021
... their participation and engagement that can help sustain during the crisis. This study will help the organizations during the time of crisis because strategic CSR initiatives reduce the negative effect of the crisis and help achieve organizational competitive advantages. Originality/value The present review...
Journal Articles
Journal of Global Responsibility (2015) 6 (2): 246–261.
Published: 14 September 2015
... that sustainability can be a source of competitive advantage for companies. Adidas has reported of its various global corporate behaviors and sustainability endeavors in its Web sites and CSRs. As these data, covering a five-year span from 1995 to 1999, were analyzed, two themes emerged about Adidas...

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