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Keywords: Consumer attitudes
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2020) 11 (4): 329–346.
Published: 20 May 2020
... role in organisations and its influence on consumer attitudes towards companies. The objective is to understand and evaluate factors influencing the authenticity of social responsibility as a contributor to an organisation’s value proposition. Design/methodology/approach Focus groups of consumers...
