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Keywords: Consumer-perceived value
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Journal Articles
Does sustainability marketing in the Vietnamese agri-food sector foster consumer brand engagement? The moderating role of brand reputation
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Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2025)
Published: 16 May 2025
... effects of consumer-perceived value and brand reputation within the context of the agri-food industry in Vietnam, a developing country. Design/methodology/approach This study uses an empirical survey-based quantitative approach. The data were collected from 379 Vietnamese agri-food consumers...
