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Keywords: Customer satisfaction
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2014) 5 (2): 312–337.
Published: 02 September 2014
... = strongly disagree, 7 = strongly agree) or as Do not know/Not applicable. The finalised instrument comprised 21 items of green marketing, 6 each of employee satisfaction and customer satisfaction, 5 of employee retention and 4 of image Figure A1 . The research instrument was finalised after pre-testing...
