... enterprises (SMEs) by looking into the significance of mediating factors, namely, brand image (BI) and brand loyalty (BL), within the context of an emerging economy. Design/methodology/approach The authors conduct an extensive literature study on the subjects of CSR, BI and BL to assess their influence...

...Hardeep Chahal; Ramesh Dangwal; Swati Raina Purpose – The purpose of the study is twofold. First, to examine the domain of green marketing construct in the context of small and medium enterprises (SMEs) operating in emerging economies (i.e. India) across electrical industries and, second...