... modeling (PLS-SEM) was used to test the proposed hypotheses. Findings The results found that rural destination specialty fresh food attractiveness perceived by tourists was positively associated with their ERBI. Moreover, tourists’ green self-identity positively mediated the perception of rural...

...Stefan Gold; Pasi Heikkurinen Purpose In search of new perspectives on sustainable food production, this paper focuses on three fields of literature, namely corporate responsibility (CR), supply chain management (SCM) and strategy. The purpose of this paper is to identify the recent theoretical...