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Keywords: Goal-framing theory
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2026) 17 (3): 513–532.
Published: 20 May 2025
.... The bootstrapping approach investigated the mediating relationship of goal-framing theory (GFT) between social media content and ZW purchase intention. Findings The outcome reveals that content posted on social media positively influences consumers’ gain motivation, normative motivation and purchase intention...
