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Keywords: Green marketing
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility 1–22.
Published: 30 June 2026
...Ernest Mensah Abraham; Ummu Markwei; Samuel Koomson; Fidelis Quansah; Daniel Osei-Yeboah Purpose The purpose of this study is to examine how green marketing influences environmental, social and governance ( ESG ) performance through total quality management ( TQM ) and how green (sustainable...
Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2014) 5 (2): 312–337.
Published: 02 September 2014
...Hardeep Chahal; Ramesh Dangwal; Swati Raina Purpose – The purpose of the study is twofold. First, to examine the domain of green marketing construct in the context of small and medium enterprises (SMEs) operating in emerging economies (i.e. India) across electrical industries and, second...
