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Keywords: Greenwashed word of mouth (GWWOM)
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2022) 13 (4): 472–487.
Published: 29 June 2022
...Navjit Singh; Kritika Gupta; Bharti Kapur Purpose The purpose of this study is to examine the role of greenwashed word of mouth (GWWOM) originating from trickery and misleading green marketing practices on customer behavior. The outcomes of this study are expected to contribute in the domain...
