Keywords: Greenwashing
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Journal Articles
Journal Articles
Journal of Global Responsibility (2022) 13 (4): 472–487.
Published: 29 June 2022
...Navjit Singh; Kritika Gupta; Bharti Kapur Purpose The purpose of this study is to examine the role of greenwashed word of mouth (GWWOM) originating from trickery and misleading green marketing practices on customer behavior. The outcomes of this study are expected to contribute in the domain...
Journal Articles
Journal of Global Responsibility (2016) 7 (1): 72–83.
Published: 09 May 2016
... to be environmentally sustainable on the relationship between attitudes toward environmentally sustainable products and purchase intentions of these products is analyzed. Sustainability Brand trust Corporate social responsibility Attitude Environmental concern Greenwashing Emre Ulusoy can...

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