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Keywords: Inconspicuous luxury consumption
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Journal Articles
Understanding of consumers’ inconspicuous luxury consumption practices in Vietnam: an exploratory study from an ethical perspective
Available to Purchase
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2023) 14 (3): 295–309.
Published: 13 February 2023
...Ngoc Bao Nguyen; Mai Thi Tuyet Nguyen; Minh Binh Nguyen Purpose This study aims to explore how inconspicuous luxury consumption is being practiced in an Asian culture like Vietnam. Moreover, the ethical motivations that drive Vietnamese luxury consumers to engage in consuming inconspicuous luxury...
