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Keywords: Low-involvement products
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Journal Articles
Journal of Global Responsibility (2023) 14 (3): 310–336.
Published: 30 August 2022
... of motivating (i.e. attitudes, locus of control) and inhibiting factors (i.e. apathy and myopia) for a low-involvement product. It also tests the moderating effect of the greenness of a low-involvement product (green vs nongreen) on the consumer’s pro-environmental purchase intentions. Design/methodology...

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