... equality agenda, supports the sustainable development goals, adds to the growing body of knowledge on the relationship between responsible leadership traits and E-SuPer within one of the most important economic sectors in Malaysia and sheds lights on the moderating effect of LMX. Originality/value...

... into their overall business strategy. Originality value This paper offers an important insight about the consumers’ market support for CSR in the context of a developing nation. Malaysia Corporate social responsibility Consumer behaviour Organizational legitimacy Sham Abdulrazak can be contacted...