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Keywords: Marketing
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility 1–22.
Published: 30 June 2026
...Ernest Mensah Abraham; Ummu Markwei; Samuel Koomson; Fidelis Quansah; Daniel Osei-Yeboah Purpose The purpose of this study is to examine how green marketing influences environmental, social and governance ( ESG ) performance through total quality management ( TQM ) and how green (sustainable...
Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2022) 13 (1): 72–86.
Published: 25 June 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Marketing Economics Poverty Threshold concept Cognitive frames The COVID-19 pandemic has precipitated a global recession; it has disrupted global supply chains; it has highlighted the social fault lines between low...
