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Keywords: Moderation
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2019) 10 (1): 16–30.
Published: 06 March 2019
...Vivek Aggarwal; Vinod Kumar Singh Purpose Cause-related marketing (CrM) through social campaigns is becoming one of the main strategic marketing tools for large businesses. The purpose of this study is to find out the significance of CrM for start-ups and to evaluate the moderating role of cause...
