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Keywords: Non-profit organisation
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Journal Articles
Journal:
Journal of Global Responsibility
Journal of Global Responsibility (2019) 10 (1): 16–30.
Published: 06 March 2019
... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only India Corporate social responsibility Small businesses Start-ups Non-profit organisation Purchase intention Cause-related marketing Moderation Cause involvement Cause-related marketing...
